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Theory.org.uk Trading Cards


Merseyside Police nick Trading Card concept

In a bid to improve their popularity with "the kids", Merseyside Police in the UK have sought to imitate the success of the Theory.org.uk Trading Card series.

Youngsters in Liverpool are being encouraged to approach officers and request a card. Each policeperson carries a card showing themselves, with a few bits of information. The idea is that the desire to complete their sets will prompt children to seek out as many friendly officers as possible, leading to general feelings of goodwill towards the police.

Merseyside Police refused to comment on whether the idea had been stolen from Theory.org.uk. Asked if they would assign a crime number to the case, the force said "definitely not".